Case Study: Comment Cards for Cleaning Companies

Jessica Youens: I own a cleaning business in south Texas.  I was always planning on doing a customer referral program and comment card.  So I did one for myself and it didn’t work very well because my employees had my clients fill it out right in front of them so everything they wrote said Excellent! I was trying to figure out how to do it in a different way.  Then I came across this Comment...

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How To Write A Direct Mail Sales Letter That Gets Cleaning Prospects To Take Action

Writing a sales letter is not an easy task, especially since most cleaning business owners are not professional copywriters. We tend to fall back on what we know – our cleaning service. So we go on and on about all the wonderful services we offer. But writing information and facts about your cleaning service is not enough. Your mail piece must stand out above the crowd. Yours will not be the...

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How To Create A Great Direct Response Ad

Most advertising on TV, newspapers and magazines is “image advertising”, not direct response advertising. And as I mentioned previously, it’s hard to track the success of an image advertisement. This is why advertising agencies and people who sell ad space, LIKE this type of advertising, because they don’t have to take the blame if it’s not working. They’ll...

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Direct Response Marketing For Cleaning Companies – Part 2

It’s all about numbers when it comes to marketing. Yet most people don’t ever look at the numbers! Doesn’t it make sense to know that if you’re spending $XXX dollars, you’re generating $XXXX dollars in sales? How else will you know whether or not one marketing method works over another? That’s why it makes sense to track your marketing efforts. And it’s...

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Direct Response Marketing For Cleaning Companies – Part 1

Before I talk about how to make direct response marketing work for your cleaning business, I should probably define exactly what it is. According to Wikipedia, “Direct response marketing is a form of marketing that is designed to solicit a direct response that is specific and quantifiable.”  In other words, it means you want your customers to take action immediately by picking up the...

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